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Toysrus Said Asia Is Not Involved In The Bankruptcy Reorganization, The Current Focus On Promoting The New Retail

Oct 16, 2017


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The world's largest toy retailer Toys R Us (Toy R Us) filed for bankruptcy protection in the United States, Asia toysrus has also been involved in the storm.

In September 28th, toysrus Asia Pacific president Zhuo Kangyan (Andre Javes) told the surging news in Hongkong (www.thepaper.cn) said in a telephone interview with reporters, toysrus Asian companies as an independent individual, not in the restructuring plan, and toysrus "bankruptcy protection" does not mean "equity liquidation" the world, shop or business as usual.

This is the company after the storm, the first media interview. Toysrus Chinese director Roy Sonmartino (Roy Sammartino) accept the interview

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They stressed that toysrus Asia is a local strategy operated company, experienced in 2011 to enter the market when the China Internet outbreak, let them begin to explore "new retail" more earlier.

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Toysrus is still in the expansion of the stores line , this is the recent Shanghai Mixc store opening test "new retail" 

Roy said, nearly two years of toysrus Chinese business has maintained two digit growth, and has become the highlights in the report of global performance of the company, but he did not disclose specific revenue figures of Chinese area. From the surface, toysrus seems to still perform the strategy to open more stores, but key toysrus moment has to promote the "new retail".


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