The Russian licensing industry is growing bigger, the retail chain Mult opened ahead
Mult plans to open 10 stores in St Petersburg and other major areas of the city in 2018, sales of products with the Russian national well-known cartoon characters, including "Martha and bear" (Masha and the Bear), "happy ball" (Kikoriki) and "screw" (Fixiki) which are welcomed in the international cartoon market . In recent years, Russia's most popular cartoons have been exported to all parts of the world, playing in China, Israel, Germany, Canada and many former Soviet Union countries in Eastern Europe. Meanwhile, many famous European department stores such as Kauf Galleria in Berlin and El Corte Ingles in Madrid have sold products related to these cartoon characters.
The characters of the Russian cartoon "Martha and the bear".
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