On hot summer day, the beach becomes the best choice for outings. The intense ultraviolet light becomes the top worry to parents for child to travel out. Parents first need to pay attention is to put on the sunscreen cream for the child, to avoid unnecessary ultraviolet ray damage. In order to attract the attention of children, advertising agency FCB Brazil produced a toy called Nivea Dolls. With special plastic material built, whatever in oceans, lakes and ponds or other violent activities under the sun without protection the toy skin will automatically turn red, and it will return to nature after the use of sunscreen.
Once a child has this toy to play with in the sun, special plastic material immediately turns red, reminding children that it is very vulnerable to protection without sunscreen. Nivea is not yet sure whether it will sell on the market, but it is definitely an excellent advertising idea.
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