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Jigsaw +AR A Unique Transformers Toy

Feb 08, 2018

It is quite different from the traditional Transformers toys, but it brings a new interactive experience with the hottest AR technology.

From children's toys to animation, cartoon, film and other business forms, "Transformers" has already become the influence of the world's super IP.


In October 2016, HASBRO announced a cultural cooperation with the central digital to enter the AR toy field, and the authorized IP included Transformers. In June 2017, the two sides jointly build the AR magic puzzle - Transformers series listed in the "Transformers 5" hit on the occasion, become a rather unique Transformers derivative toys.

Of course, jigsaw puzzle is just a prelude to the magic of the AR interactive experience. After the "quick guide" introduces the successful activation of the product, it can be scanned in front of the completed jigsaw, and the auto people will appear in front of 3D stereoscopic.

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