By the end of 2016, the Palace Museum in Beijing had developed a total of 9,170 kinds of creative products that generated a revenue of around 1 billion yuan ($153 million) in 2016.
The National Museum of China, one of the largest museums in the world, began a similar project in 2011. The museum has come up with more than 3,000 products, and it had racked up 2.3 billion yuan ($334 million) in souvenir sales as of 2016.
The National Library of China, which has a massive collection of books, has designed a series of cultural creative products inspired by ancient classics.
Not only national-level museums, local museums are also racking their brains to develop cultural creative products, such as Suzhou Museum's delicate wooden supporting frame, Taiyuan Art Museum's "angry birds" shaped money box and Sanxingdui Museum's special made cookies based on its collections of mysterious bronze masks.
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