In recent years, China's toy industry has gradually entered into integration period, and slowly recovered from the impact of financial crises, and constantly marched forward the branding of Chinese toys. As the market continuously perfects and keeps in order and together with the nation's preferential policy and great support of cultural industries such as toy, animation and game, the domestic toy industry is expected to develop at a higher speed than ever and step into an unprecedented golden period.
The toy industry has never been more crowded and diverse, as many new manufacturers are producing hundreds of varieties of new toys each year in many new toy categories.
With this ongoing industry expansion comes ever-greater supply chain complexity posing potential risks to safety and performance. As a result, the toy industry is increasing its focus on the safety of its manufacturing production and supply chain processes to keep up with these changes.
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