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SONY music set up vice brand Unties, will issue multi platform independent game

Oct 26, 2017

SONY music set up vice brand Unties, will issue multi platform independent game


SONY has set up a "Unties" game publishing brand in its music business group SONY music entertainment, and will specifically launch small volume independent games for multiple platforms (including Switch). Unties's first game, Tiny metal, is a product that will land on Switch in November 21st, but will also land on PS4, Windows, and Mac OSX products.

The name "Unties" is interpreted by SONY as "releasing unique games and unparalleled creative talent to the world". Its function is to use independent games to penetrate the gradually expanding market". SONY said in a statement also mentioned: "a major recent advances in the game development community because the independent game is a lot of attention, a small team can develop high quality games, but also allows these creators to issue electronic games announced to the world, which led to the independence of the prosperity of the market. But the side effect is, many of the Games will be flooded not deserve exposure in the market, Unties hopes to help the game contact as many customers as possible, we will be responsible for the sales in the game PR and multi platform."

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