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China's largest toy retailer is going to introduce the oldest toy store of US

Mar 21, 2018

The Chinese toy market has ushered in a period of rapid development. Some foreign experts even predict that the mainland of China is expected to surpass the United States in 2022 to become the world’s largest toy consumer market.

China is becoming the focus of the global toy industry. Following Toy R Us and Hamlays, this year, there will soon be an internationally renowned toy retail brand. -Kidsland announced that it will introduce the old American toy retail brand FAO. Schwarz.


Founded in 1862, FAO Schwarz is the most historical toy store brand in the United States. At the time of its boom, there were nearly 40 stores across the United States, but in recent years, the high rents of physical retail stores and the impact of online toy e-commerce continued to close stores. In July 2015, the last large flagship store on Fifth Avenue in New York closed. Closed business.

Ms. Zhong Mei, general manager of Kay Kele China, said optimistically: “(Introducing FAO Schwarz into China) means that China’s toy retail market will enter a new stage.”

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